There is nothing worse than your client reading a product description or company presentation in a foreign language and wondering why the document is so badly written. An imperfect presentation text in a foreign language will discourage many people from purchasing your product or service. Surely you do not want to look amateur to the outside world, especially if you are presenting your products or services through your website or marketing materials. You clearly intend to convey a professional message to your target audience. We suggest you also read more about proofreading.

The importance of consistent terminology in technical translation as well as the highly formulaic and repetitive nature of technical writing makes computer-assisted translation using translation memories and terminology databases especially appropriate. In his book Technical Translation Jody Byrne argues that technical translation is closely related to technical communication and that it can benefit from research in this and other areas such as usability and cognitive psychology.